DISSERTAÇÃO DE MESTRADO - Programa de Pós-Graduação em Comunicação – Mestrado Profissional (PPGCOMPRO)

URI Permanente para esta coleçãohttps://tedebc-teste.ufma.br/handle/tede/3431

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    Jornalismo digital e memória: uma proposta de protocolo para transformar acervos impressos em conteúdos digitais a partir da revista PLAYBOY
    (Universidade Federal do Maranhão, 2023-08-16) PAIVA, Geylson Antonio de Sousa; FERREIRA JÚNIOR, José Ribamar; http://lattes.cnpq.br/0058185567130333; FERREIRA JÚNIOR, José Ribamar; http://lattes.cnpq.br/0058185567130333; BRASIL, Marcus Ramusyo de Almeida; http://lattes.cnpq.br/6772709289246483; SENA, Patrícia Rakel de Castro; http://lattes.cnpq.br/1695145568364917
    The present work is a research applied to the field of Communication. It sought to understand the possibilities of using a printed collection on social networks, based on the redefinition of this memory, and to promote its insertion in the routine of digital journalistic production. Supported by the methodology of Cultural History, a bibliographic survey was carried out to review the categories of analysis: digital journalism, memory and nostalgia. For practical purposes, the study uses the Brazilian edition of the PLAYBOY magazine, as it understands that there is a recurring demand for this product, extinct in 2017, which is maintained through its memories, through the consumers themselves on the Internet. In this way, after a documentary survey, we traced the editorial profile of the magazine and its updates; and, through a qualitative/quantitative research, we understand how this memory is being worked on digital social networks through their readers and collectors. As a result of this study, we created a communication protocol to transform a printed collection into digital memory as content on the Internet, to be applied by any publication in order to create new forms of consumption for its product/brand, from another perspective of production and circulation . Based on this product, we prepared publications/prototypes, which were tested and analyzed on the social network Instagram, based on the profile Inside Playboy Brasil. This research is based on discussions on digital journalism, as well as on aspects involving memory and nostalgia.
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    Produção e gestão de podcast: um guia de adoção para as organizações
    (Universidade Federal do Maranhão, 2022-09-02) SOUSA, Jefferson Saylon Lima de; SANTOS, Márcio Carneiro dos; http://lattes.cnpq.br/8231237935065420; SANTOS, Márcio Carneiro dos; http://lattes.cnpq.br/8231237935065420; RABÊLO, Melissa Silva Moreira; http://lattes.cnpq.br/5368545522291131; FRANCISCO, Rodrigo Eduardo Botelho; http://lattes.cnpq.br/2664701896506145
    The present work consists of applied research focusing on the development of a hypermedia tool to be used by communication professionals directly linked to the environment of organizations. It is a guide for the adoption of the podcast as part of the media actions of these institutions considering its characteristics as a hypermedia product and also the particularities of organizational communication. In order to do so, it uses the discussion about the concept of hypermedia, its differentiation as a language and communication process, aiming to establish a connection between the properties and principles of hypermedia and the applicability of the podcast in cyberspace. From the definition of what a podcast is and how it is structured, its presence in the communicational environment of organizations is discussed, listing its role as a tool for spreadability messages and image of these institutions, tracing an expository profile of the podcast's performance scenarios within communication. integrated organizational structure detailing its focus on institutional and marketing compounds through journalism and marketing practices. In this way, the organizational podcast is listed as a genre present in this media and that - from its peculiarities and dialogues in the organization - can be produced in three respective formats: roundtable, storytelling and drop. From this knowledge, it is proposed the elaboration of the hypermedia guide from the adequacy of the knowledge acquired through research and observation of existing models being executed in two formats: an e-book in PDF and a website. Both formats are connected in order to provide an expanded content of discussions regarding podcast media and its execution in an organization. In order to conceive the artifacts, it is based on the Design Science stages as a project coordination metric, applying the hypermedia design methodology in the construction of interfaces and hyperlink structures to be executed during the formatting of the guide.