A multimídia na apresentação de projetos de arquitetura e design de interiores: a comunicação com o público idoso

Abstract

Demographic revolution experienced worldwide resulting from considerable growth of elderly population in various countries brings with it a growing concern with life quality of the older population. It is known that it is extremely important to adapt residential environments to new conditions and limitations of elderly in order to preserve their autonomy and prevent accidents. Thus, it is noticeable the importance of activities done by Architecture and Interior Design professionals next to this audience, which raises the issue of communication difficulties between the professional and the client, considering that the graphic language used is not dominated by the layman who often just does not understand what is being proposed in the project. Therefore, this research aims to evaluate three projects presentation media: humanized technical drawings in 2D, static prospects for the environment in 3D, and digital simulation of a "virtual tour" through the planned environment, in order to verify which one establishes more effective communication with the public in question, by providing them with a greater understanding of information contained within the projects. For this, we used a qualitative approach with emphasis on a case study, in which fifteen elderly were submitted to presentations followed by open standardized interviews, which enabled the evaluation regarding the understanding and preference of each one of them. At the end, one can see that technical drawings, even if presented in a humanized way, do not allow proper understanding for the elderly, not being considered a proper tool for submitting projects to the public. The static prospects for the environment in 3D promote greater understanding when it was compared to the first media, however, the virtual ride simulation was the media which enabled greater understanding by the respondents, but then it was realized the existence of variables that can influence this result, such as the sex and age of the participants. Thus, architects and interior designers need to pay attention to the various existing forms of project communication in order to choose appropriate ways to the context in which communication will be inserted, considering the peculiarities of the target audience.